
Remember he’s simply using chalk and a sidewalk! *1
Beever is living proof that although science can be predicted through graphs, numbers, and intuition, the direction art will take in a society cannot. Unfortunately, the only direction art in America has taken is down. This is because our consumption in capital and business has led us to fail as a society when it comes to creating a job market for innovative new artists. My passion is the recognition, proper nurture, and creation of art of all kinds. In order to properly illustrate the dilemma that has taken on our society and led to the ultimate death of the humanities in America, we must first understand the problem and its causes. Secondly, we seek to Identify the underlying ideals of this problem, thus isolating it’s importance to our society. Finally, I propose to you a simple, yet theoretically effective solution. Let’s set the scene- society’s initial objection may be that cases like Beever’s are rare. And after all, Beever WAS able to pursue his passion as a career. They’re right that Beever’s case is rare- he was one of the very few lucky artists showcased as part of a cultural hip hop movement in the UK. He was later commissioned by large corporations in light of the movement. Talent-wise however, Beever’s case is an common as could be. This is not to downplay Beever’s talent- each artist’s talents are unique, but their talents are also equally commendable. Another area of remarkable progress that is often shunned by society is that of digital art. Take Daniel Conway for example.

Digital art has been long ignored simply because it is not a traditional form of art. *2
Daniel Conway has also been able to gain recognition as an artist and work on commissions while holding a day job, much like Beever. Also, like Beever, Conway is an artist from the UK. These two artists have gained popularity simply through the attitudes of the UK youth and their appreciation of art. It is important to note that there are countless American artists who are equally talented and breathtaking, but not recognized. Hubs such as deviant art.com and elfwood.com are beautiful examples of the home grown artistic talents of Americas youth. From photography to traditional art to computer manipulations, writing, and digital art, these websites are the art appreciators dream come true.
On Deviantart, a member has the option of opening up a prints account, which allows them to sell their art online. When I first heard about it, it sounded like a great idea and a great opportunity to earn money and publicity for my work. I was very excited when I sold my first beautiful 8x12 glossy wall print for fifteen dollars… and a little less excited when I realized that I had just made a grand 85 cents profit from it. Even after selling fifty prints, I’d be making a meager forty-two dollars and fifty cents. I suddenly saw the term “starving artist” in a whole new light. This represents the artist’s first challenge: lack of funding.
Remember how Daniel Conway spent nearly 100 hours painting one picture? Not surprisingly, he’s not alone. The intricate amount of work required cannot be rushed. Lucky for you and I, we can purchase 100 hours of Daniel Conway’s time on a beautiful glossy 4x6 for only ten dollars. Daniel’s fame has allowed him to demand such a price for a 4x6, which most artists would sell for two dollars or less with profit margins of only a few cents. Here is the artist’s second challenge: time. Even if an artist was given the opportunity to create commissioned artwork as a side job, is it possible to set aside 100 inspired hours from a busy 40-hour work week? The answer is with difficulty, to say the very least. Logically, then, an artist should pursue art as his or her main career. Once again, selling 100 hours for even 100 dollars will not pay the rent. For this reason, many artists abandon their careers as artists when they enter high school or join engaging activities that limit their time. I did so, and was very unhappy to watch my very talented younger sister follow suit. It is not at all uncommon for one of the amazingly talented artists on these websites to be fourteen or fifteen years old.

Lilith is only fifteen, and yet this piece of art displays not only her painting abilities, but her ability to create pixel art and graphic design as well. *3
As I mentioned before, numbers cannot predict the outcome.
At this point in time, it may have crossed your mind that Art is a career field and there are many successful colleges that cater to the market. While it is true that many artists in our society sell their art for ridiculous prices at auctions (easily in the thousands), we must emphasize that these artists are generally traditional, and a very small portion of society. Only art from the common man and from the youth can truly define our society and broaden its artistic horizons. Were careers in art more accessible to the general public, I feel that our society would experience a Renaissance- that is, a period of great resurgence and enlightenment in the areas of art, literature, and learning. Thus, I present to you a proposed rerun of history: Project ReRenaissance, or Project ReRen.
The goal is to create a method that allows for the common artist to generate income and pursue art as a career, rather than being forced to conform to high-income occupations such as doctors or lawyers. The proposed vehicle is society and it’s appreciation of fads. During the Renaissance, wealthy families had family artists. The family clothed, sheltered, and fed the artist who worked at his leisure painting family portraits as well as whatever else he desired. While I’m not suggesting that we turn aspiring artists into domesticated pets,

The Renaissance was a time of artistic rebirth.*4
Especially in America, where there is often a great disparity between the upper and lower class’ incomes, we watch celebrities throw thousands of dollars around on frivolous items such as makeup and shoes. If we could mobilize social interest in artists through a magazine and a website, it would be possible to create a fad out of discovering and sponsoring new artists. Much like a company is sponsored, artists would also be sponsored. It would also put our economic resources to good use. Additionally, artists would receive publicity and from there a multitude of potential jobs- artists are needed for almost every entrepreneurial endeavor imaginable. Perhaps most importantly, however, it would raise cultural appreciation for art which would conversely increase the worth of art as well as the investment in and purchase of it. Prices naturally increase as demand does. As an effect, not only would my wall print sell easily for more than fifteen dollars, but many more people would buy it. Here we see that we would not only be relying on the wealthy, but the middle class, who can easily afford smaller prints. When purchased by a considerably greater number of people, even a 2 dollar print could raise a lot of money. Thus my profit would increase considerably. Additionally, with such sudden power thrust in the hands of artists, new guilds or unions would probably form in order to ensure that I received more than eighty-five cents for every fifteen dollars of art that I sold.
Is it possible? Si, se puede! The best argument to support this is the music industry. Music itself is an art, and the large amount of money made in the business every year is very similar to what printed art could achieve. Art has the ability to move and intrigue people, and I feel that the artistic sculptures that go for thousands of dollars today isolate the general public rather than appealing to them. The art found on many of these websites, much like music, caters directly to its creators- the common man.
All in all, project ReRen will serve to allow artists in general to increase profits from work and encourage them to continue to create art. It will reallocate funds from the wealthy upper class and channel them to support self-expression and art in our society. I feel that through this project my passion has finally become functional as well as philanthropic.
Word Count: 1,470
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*1: http://users.skynet.be/J.Beever/
*2: http://arcipello.deviantart.com/
*3: http://azninsanity.deviantart.com
*4: http://hoylelamps.com